Sunday, August 7, 2011

New old stuff- magic QR code


Whats is a QR code?
It's a quick response code, which consists of  black modules arranged in a square pattern on a white background. It's basicly a 2 dimensional barcode. You can read this code using your smartphone. All you need is to download a free QR code reader and then use it when you see a QR code. You need to open the application and put your phone in fron of the QR code and make a picture. The code contain information. Once you scan the QR code, it will bring you to a website, show a message, a video, photo, calendar events, contact info, email address or even a geolocation information.

QR code is a way how you can combine offline with online enviornment, so it's a great option how to bring offline world more live and attractive.
QR code have been created in 1994, in Japan, so why they are becoming really popular only now? Thats because popularity of Smartphones is growing rapidly these days.
Let's see some examples how QR code has been used.

Here you see a billboard of Calvin Klein consisting only from a QR code. The message of a billboard is "Get it uncensored". When snap the picture, it brings you to the latest Calvin Klein 40 second video ad. After the spot plays, you can share the code on Facebook or Twitter. One more good thing of a QR code is that you can measure the effectiveness of a billboard (which was a huge problem before).

Jessica Stuart, producer and entrepreneur, sported a very unusual dress at the 15th annual Webby Awards. The QR code was printed on her dress. The event celebrates distinct work on the web, and Stuart definitely showed her innovation and uniqueness. Stuart won two awards for a video she created for the Elizabeth Glaser Pediatric AIDS Foundation, and the dress she wore was printed with QR codes that played the video when the the codes were scanned by more than 100 of those attending the event, by using their smartphones. Here you can find more information about it.


Diesel have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. Watch a video below. 

And here you can see also other ways where to put and use a QR code:

And if want, here  you can generate your own QR code and download the QR code reader, turst me, it's very very simple! http://qrcode.kaywa.com/

Oh, buy the way, in the introduction QR code photo I left a message for you! :)

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