Facebook into ExcellBook

"How can we bring stupid into the smart world?"

Diesel "Be Stupid" came up with a downloadable application for Mac and PC, that makes Facebook look like a Spreadsheet. And your boss will never find out that you are actually sitting in Facebook. Instead- it will look like you are really into your job, working with an excel, writing some really difficult sales report but at the same time with a smile on your face. Nice!

For the ones who don't know, the official Be Stupid Philospohy!

You can download the application at http://www.bestupidatwork.com

Lacta Facebook application

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share their love.

 Facebook page

Ikea desktop organizer

Ikea has come up with a desktop application that allows you to finally stop the chaos on your desktop and let you organize e-folders on your desktop as it were a set of Ikea shelves.

"Jus like Ikea's furniture, the Ikea e-folder set has to be assembled by you: it consists of background picture with an Expedit storage unit and an icon set made of Ikea's very own organisers" the agency say.

"Once you set it up, you can put order to chaos on your dekstop".

So, the main idea od this app is to replace the boring folders which are all the same into a stylish virtual documents.

The idea is great, but it's a bit difficult to apply it in reallity. I tried it. Takes a lot of time, wish to be it a bit simplier. And when I finally organized it in a way of shelf, the next day I turned on my computer, more than half of the cute e-folders dissapeared.

This application created a lot of buzz on social media, but when people tried to aplly it in reallity, a lot of comments were like these ones: "I'm way too lazy to customize to this extent, but the idea is great!" or "Yep, it's a time suck, but it's fun".

The desktop application is not yet available in English. If you still want to try it out, you can download it here.
Tips to organize the desktop.

Advertising agency: Laboratory Ideas/Laboratory Digital, Budapest

A new green file format

In this case the format is the message.
"The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don't need printing out – then simply save them as WWF." See the website and download the file format.
Just a few days after the campaign was launched, the WWF was THE topic of conversation in the news, in tweets and on blogs across the world.

The WWF Organisation is one of the most important environmental organisations in the world. For 50 years the WWF has pursued one goal: to rescue the rainforests.


Results:
After just four weeks, the website had already welcomed 200,000 visitors from 183 countries.
The software had been downloaded over 30,000 times.
Over 10,000 friends on Facebook.
Cannes Lions 2011, Best Use of Other Digital Media in a Promotional Campaign, Gold.
Company: JUNG von MATT AG Hamburg, GERMANY

Statement without having to say a word

How could they get Americans to question just how far they were willing to go to be safe?

A mettalic ink that displays messages on the scanner screens at aisport has been developed. The message was about US Constitution that protected American citizens against unreasonable searches. So whenever an airport  agent peeked at a traveller's privates, they would be confronted by the very law they were accused of violating. It was a way to make a statement... without saying a word.

It was an idea that needed the internet to spread fast, to thrust itself into the center of the debate. They leveraged social media, PR and used earned media to their advantage to spread the word.

Watch the case study video:

Results:
Within hours the media picked up on it and the press coverage exploded.

The website 4thamendmentwear.com received 1,205,397 million hits on the weekend of launch.

The website received over 3.4 million hits less than 3 weeks. 

4th Amendment Wear sold out of the first run immediately.

Cannes Lions 2011, Best use of Social Media Marketing in a Promotional Campaign, Grand Prix

Company: 4TH AMENDMENT WEAR

How ROM chocolate challenged patriotism

This campaign made chocolate ROM the first brand that had the courage to test and play with people’s national ego on a national scale. With their new campaign they took away something people were taking for granted: the national flag from the most traditional chocolate bar-Rom.

They were sure that although  young Romanians tend to be negative about their country, their patriotism returns when challenged.

Results: Became Romanian's most popular chocolate bar with 79% increase.

Grand Prix in Cannes Lions 2011, Category: Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
Created by McCann Erickson Romania

Canon "Photochains"

This integrated campaign, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

Created by Leo Burnett Sydney

Levi’s „Cheeky Little Idea”

Levi’s game enabled by online and mobile interaction. Pairs of Levi’s have been released onto the streets of Sydney and Melbourne worn by Levi’s representatives.
Users pieced together clues released on Twitter to locate the jeans and can win a pair by asking the wearer „Are those Levi’s?” The wearer than has to drop their pants and give it away.

How did it look like in reality?

Results in 6 weeks: 1450+ followers on Twitter

300 000 + reached through retweets and @replies.

Interactive Ikea catalogue

A good idea to let people personally promote your product! Sometimes you just need to use existing social media platform functions to engage with people, create buzz effect and let them personally promote your product.