Friday, July 15, 2011

Levi’s „Cheeky Little Idea”

Levi’s game enabled by online and mobile interaction. Pairs of Levi’s have been released onto the streets of Sydney and Melbourne worn by Levi’s representatives.
Users pieced together clues released on Twitter to locate the jeans and can win a pair by asking the wearer „Are those Levi’s?” The wearer than has to drop their pants and give it away.

video

How did it look like in reality?

video

Results in 6 weeks: 1450+ followers on Twitter
300 000 + reached through retweets and @replies.

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