This is something that has never been done before, the first ever animated tattoo. Paris based tattoo artist realised his first animated tattoo on June, the 16th.
Streamed live on Facebook, users accessed his mind through the Human API, shared his thoughts and influenced the design of tattoo. They integrated QR code indide the tattoo, which after the scanning with a phone, played an animated piece to complete the tattoo.
What is behind it? This is a Ballantine's scotch whiskey social campaign which celebrates original minds and to do this they have made a series of live streaming events where Facebook users could influence the creativity of an artist in real time by giving comments and their suggestions on Facebook.