Friday, August 19, 2011

Colour sensitive interactive billboards

Colorfull example of interactive communication through digital environment.

IBM launched its smarter planet agenda a broad campaign acknowledging the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.

This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. The message is that a smarter supply chain responds faster to customer preferences.

It's a great experience based on what people are wearing. It's a real virtual demonstration! Check it out!

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