Turkcell Turkish telecom company made a campaign with an aim to promote their new smart phones with mobile internet and wanted to create awareness and buzz among the heavy internetu sers.
Turkcell created live competition through Twitter. The competition had the smart phones at it's core.
They made a gift box and put the smart phones in. Then they covered the box with post-its. Using a live video feed, they asked the twitter crowd to unpack the box by tweeting what was written on the post-its using our hashtag #turkcelltweet.
There were also other gaumes participants could take part.
Finally, to win the phone, the participants had to get their mesage re-tweeted by a famous celebrity.
Results:
Campaign was active for 7 days, 3 hours per day.
8 days in the trending list of Twitter.
56'734 tweets with a hashtag #turckcelltweet were generated.
The Intel application takes all of your data and formats from your Facebook profile when you connect with it and turnes them into an exhibition. The exhibition features your pictures, most frequent words you post, links, location, videos, people you connect most and other things of your digital life on Facebook.
I found different opinion in some blogs about this campaign. One of the comments: "An image of my sister appeared directly next to a dead friend, followed by a co-worker making a goofy pose. Later on a snapshot of my current girlfriend was juxtaposed next to an old flame."
Or a comment like this one: "This campaign leaves a negative association with Intel brand in my mind."
If you think it’s a bit strange, remember that you are the one who is putting all this info on your Facebook profile, not anyone else.
Well, I really enjoyed this visualisation. Create and explore a visual archieve of your social life. Try it, you will be amazed!
Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation witch confronts them with their inactivity.
They used live, interactive billboard to confront people within their INACTIVITY by literally bolding up a mirror to them.
Passers by were filmed on the street and they saw themselves live on billboard screen in a similar situation. This ir sone by adding a layes or previously recorded bluescreen film.
Interactive ads are changing the world of media. This is because attention is one of the most important commodities. This example transform the consumer experience throught the power ot their interaction.
This is something that has never been done before, the first ever animated tattoo. Paris based tattoo artist realised his first animated tattoo on June, the 16th.
Streamed live on Facebook, users accessed his mind through the Human API, shared his thoughts and influenced the design of tattoo. They integrated QR code indide the tattoo, which after the scanning with a phone, played an animated piece to complete the tattoo.
What is behind it? This is a Ballantine's scotch whiskey social campaign which celebrates original minds and to do this they have made a series of live streaming events where Facebook users could influence the creativity of an artist in real time by giving comments and their suggestions on Facebook.
More than 50,000 views were generated on Facebook in two first days.
An example of using new technologies in a new way by using interactive bilboard in an outdoor campaign.
The aim of campaign is to give people an extra fun reason to visit McDonald's. How did they do it? McDonald's used a large digitals billboard an created an challenge which offers to play a game. The game has eben controled by using smartphone. People could interact with the screen without having to download any applications.
How it worked?
People who were passing by and who wanted to play this game, had to visit picknplay.se with their smartphones.
Phones GEO location verified that they are in the game area.
They had to choose his favourite a product from McDonald's.
Player had to use a touchscreen of smartphone to play a game and follow the game real time on the screen.
If they won this game, they won their favourite product from Mc'Donald's.
Watch it:
Nowadays it's all about people.
This is a nice example of emotional egagement, it's always an added value for a brand. Interaction helps to build a loyalty as well. While customers are playing, they are self experienced and it helps to feel them closer with the brand. People want to be involved.
It's also important to remember that the human being should be in the center of communication, not the brand itself.
Catching people attention means catching their eyes and McDonald's with this billboard is definetely using this strategy.
Colorfull example of interactive communication through digital environment.
IBM launched its smarter planet agenda a broad campaign acknowledging the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.
This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. The message is that a smarter supply chain responds faster to customer preferences.
It's a great experience based on what people are wearing. It's a real virtual demonstration! Check it out!
Newcastle Brown Ale's Shadow Art has debuted in San Diego's (The heart of the club life), the Gaslamp district, now through the end of September.
Using only a single light source and thousands of real-life Newcastle Brown Ale bottle caps, two well-known New York shadow artists have partnered with Newcastle to bring to life a 128 square foot shadow sculpture. Check out the video above to see how the project was brought to life.
Zappar application is a free app available for IPhone, Ipad2 and Android devices. The aim of the app is to open up another dimension where the posters/books/images/objects comes to life. It change posters into an attractive and interactive dimension.
How it works?
find the image or object that is Zappar powered. Open the app, put it in front of the object, wait few seconds till the object is registered and bring it to life.
Let's see some examples.
Zappar app used for a book called "Fantastic Mr Fox".
Harry Potter and the Deathly Hallows: Part 2 interactive poster.
Great example of PHD media agency. They used Zappar app to in Cannes Lions advertising festival 2011 to introduce the campaign "Advertising moves on" where PHD representatives talked about the future of advertising industry. PHD created 30 different posters and powered them with Zappar app.
At the end of campaign Zappar app was downloaded more than 5800 times. See the case study below.
Interactivity nowadays is crucial to effective communication. Interactive advertising has a potential to increase the quality of comsumers decisions, increase customers satisfaction and get them involved. In this case it is easier to promote trust and of course it helps to stand out in a crowd. It plays also an essential role in increasing engagement and motivation.
Polly Cochrane, SVP of Marketing Warner Bros Pictures UK commented, “Zappar opens up a whole new way for us to think about our marketing campaigns. Posters become engaging and interactive media channels where we can bring the stories behind our films to life in a truly immersive way.”
It's a quick response code, which consists of black modules arranged in a square pattern on a white background. It's basicly a 2 dimensional barcode. You can read this code using your smartphone. All you need is to download a free QR code reader and then use it when you see a QR code. You need to open the application and put your phone in fron of the QR code and make a picture. The code contain information. Once you scan the QR code, it will bring you to a website, show a message, a video, photo, calendar events, contact info, email address or even a geolocation information.
QR code is a way how you can combine offline with online enviornment, so it's a great option how to bring offline world more live and attractive.
QR code have been created in 1994, in Japan, so why they are becoming really popular only now? Thats because popularity of Smartphones is growing rapidly these days.
Let's see some examples how QR code has been used.
Here you see a billboard of Calvin Klein consisting only from a QR code. The message of a billboard is "Get it uncensored". When snap the picture, it brings you to the latest Calvin Klein 40 second video ad. After the spot plays, you can share the code on Facebook or Twitter. One more good thing of a QR code is that you can measure the effectiveness of a billboard (which was a huge problem before).
Jessica Stuart, producer and entrepreneur, sported a very unusual dress at the 15th annual Webby Awards. The QR code was printed on her dress. The event celebrates distinct work on the web, and Stuart definitely showed her innovation and uniqueness. Stuart won two awards for a video she created for the Elizabeth Glaser Pediatric AIDS Foundation, and the dress she wore was printed with QR codes that played the video when the the codes were scanned by more than 100 of those attending the event, by using their smartphones. Here you can find more information about it.
Diesel have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. Watch a video below.
And here you can see also other ways where to put and use a QR code:
And if want, here you can generate your own QR code and download the QR code reader, turst me, it's very very simple! http://qrcode.kaywa.com/
Oh, buy the way, in the introduction QR code photo I left a message for you! :)
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