Saturday, May 15, 2010

My view to Maslow's pyramid

The basis of Maslow's theory of motivation is that human beings are motivated by unsatisfied needs, and that certain lower needs need to be satisfied before higher needs can be addressed. In advertising field the Maslow’s pyramaid is really important. In my next article I will talk and give examples to all 5 level of needs and how advertising messages are based on these needs.




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