When „green” is „ blood red”

At the university we discussed things about „word of mouth” marketing power and also about the topic „green attitude”. Now it’s stylish to talk about it and companies try to persuade their customers that they are really „green”, „downy”, they care about people health, they are harmless and protect nature. A lot of companies home pages are full of that kind of information. But Is it really true?

I would like to give an example : Greenpeace against Nestle
Environmental organisation „Greenpeace” made a huge protest action in Internet against Nestle because of it’s palm oil sourcing policies. Companies like Nestlé, Procter & Gamble and others are sourcing palm oil from suppliers who destroy pristine forests and carbon-rich peatlands.

So, what did „Greenpeace” do? They took Nestle product „Kit Kat” and it’s slogan „Have a break” and made an Internet campaign against the product „Kit Kat”. My opinion is that they have hit the jackpout!
Here you can watch the protest video against Nestle: http://www.youtube.com/watch?v=VaJjPRwExO8
And also check this:
http://www.youtube.com/watch?v=YjYOCqUn-fI
There you can see a Greenpeace activity related to this topic:
http://www.youtube.com/watch?v=2ExNmhDLsIk&feature=related

What is more great, they use social media to distribute the information about Nestle palm oil sourcing policies. They use Twitter, Facebook, Youtube and other social media channels. And it works, because people care. Maybe some of them care only at the moment they are watching the video, but anyway, they send it to their friends and colleagues and the communication model „word of mouth”is working for 100%!
So, don’t trust all the information you see in companies home pages. Now its stylish to write about companies care, that they make our lives more pleasurable and nobody has to „pay” about it. Unfortunately, somebody has. In Nestle case it’s orangutans.

Here you can get an extra information about protest against Nestle. http://news.mongabay.com/2010/0320-hance_socialmedia.html
About development, goals and action Nestle „take”. http://www2.nestle.com/CSV/RuralDevelopment/Pages/RuralDevelopment.aspx

Why Milan? Thats why!

I wanted to study in Italy due to several reasons.
During my studies in this program I will have a wonderful opportunity to immerse myself in a different culture, nation. I have always wanted to go to Italy but when I finally get there, I understood- this ir the right place for me! People are very open minded, I like to spend time together with them and discover things I never thought before.

By exploring another nation, I am able to integrate easier, acquire a broader and clear range of vision, as well as grow in experience.
Discover different culture and people is important if you want to work in advertising. It is a possibility to shake yourself of stereotypes and obtain personal vision that is an incomparable asset in contradiction to messages and judgments by other people. This is an occupation where the person’s private experience is essential.

Studying in this higher education establishment, I will gain a unique experience I would not be able to gain if I studied in my home country.
So, if you have such an opportunity- go and discover the world "outside your box"! :)

About me and my blog

Hi everyone! I'm a girl from a small country full with nice people- Latvia.
I have been actively and productively studying full time at the Faculty of Public Relations and Advertising Management of Riga International School of Economics and Business Administration for a period of four years.
After that I also had an expierence working in an advertising company, but my aim was to keep going and develop my skills. And if I have an aim, I'm struggle to realize it. And now- I have started my studies in Insituto Europeo di Design in Milano. I'm studing advertising comunication and brand management. I'm in love...with Italy and my advertising studies.
My next aim- to start a valuable life there, show the best things I can do and after studies get a job in advertising company. I will go for it! In this blog I will share all the valuable information I will get from discussing with my teachers and about topics and ideas which will come in my mind while studying. I hope my blog will be useful for you!