Blood Relations – The mutual blood donation project. Instead of spilling blood, people from both sides could share it, starting with those with most reason to hate – bereaved Israeli and Palestinian families. The Israeli national blood bank and an Islamic hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.
Gold in Film Lions category.
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL