Blood Relations – The mutual blood donation project. Instead of spilling blood, people from both sides could share it, starting with those with most reason to hate – bereaved Israeli and Palestinian families. The Israeli national blood bank and an Islamic hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.
Gold in Film Lions category.
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Another amazing project presented in Cannes Advertising Festival is a Google project called Re:Brief.
Google decided to put digital advertising to the ultimate test by telling that nowadays we put too much focus on technology and not enought on people behind technology.
What they did was amazing. They took 4 iconic brands, 5 legendary people behind them and asked re-imagined them from a medium they know very little about- the Internet.
The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers?
Let's take an example of Coca Cola. The big idea behind is that Coke is more than a beverage, it's something that connect people.
And when you translate this message, than you see that with technology you actually can connect people around the world to vending machines, phones, desktops by sending each other video or text messages and in that way brin them together in a way that wasn't possible before.
Making a good idea and a good insight that let you tell good stories and technology enable to have multiple executional ways of how to tell the story.
Or Volvo. Volvo takes a very unique story of a man who have drived with his Volvo and they allow poeple to become part of his journey through social media.
As Google's Aman Govil (who has led the project) says: "It ley you do things where other media stop and extend these ideas and give them legs".
Technology just help us to implement the idea. Idea is more important than technology. Always keep focus in idea, because storytelling never changes, but new technologies- do.
Here you can see the ads campaigns from the 1960's and 1970's:
Coca-Cola, 1971 - 'Hilltop' | "I'd like to buy the world a Coke"
One of the most touching work I saw in Cannes Lions Internationaf Festival of Creativity and still think it was one of the strongest ones. It was followed by a thunderous applause in the auditorium.
The commercial of the largest dailies in Mumbai was shot on the streets of Mumbai. They used people who have never been in front of the camera. All the stories seen in commercial are real. Stories who does not get tho hear, but should. The politically-motivated university ban of Rohinton Mistry’s book, the milk adulteration fiasco, the horrifying hell of the kavda orphanage, the fight against illegal political posters destroying our cityscape are made heard through the Voice - Mumbai Mirror.
People around were caught totally unaware of the cameras, which were set up around the shooting locations. Thats why the commercial gives you a feeling of being a part of the story.
As they write in their brief explanation: "The film brings the unheard voice of a city screaming to be heard with voices personified by angst, anguish, courage and determination jumping headlong into our lives", and you can't disagree.
Mercedes-Benz presents: F-Cell hydrogen fuel cell technology. How do you promote the most innovative drive technology in the world? Check out the latest work of Mercedes. It's an eco friendly advertising that promotes lower emissions and alternative fuel sources. The idea was to show that this car have a zero impact upon environment. Check out how Mercedes made the car look visible and shocked people. See the video below:
The President Obama proved again how cool he is in terms of using social networking websites.
Did you noticed the red phone next to the logo when you entered YouTube video-sharing website?
When you click on the phone, you enter YouTube channel called "Your interview with the president".
On January 30, the highest rated questions will be a part of the LIVE hangout "State of the Union interview from the White House" with President Obama.
To participate, visit www.youtube.com/whitehouse and submit your question.
You can also see questions of other Internet users and vote for them with 2 easy options: like or dislike.
YouTube videos you submit will drive the interview and will be used to select a few lucky people to join a live Google+ Hangout with the President.
White House also joined Google+ where you can get news, see behind-the-scenes photos and engage with the Obama administration.
The fact that your questions can be answered by president is great, so all you need to do is ASK, so submit your question!
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