Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation witch confronts them with their inactivity.
They used live, interactive billboard to confront people within their INACTIVITY by literally bolding up a mirror to them.
Passers by were filmed on the street and they saw themselves live on billboard screen in a similar situation. This ir sone by adding a layes or previously recorded bluescreen film.
Interactive ads are changing the world of media. This is because attention is one of the most important commodities. This example transform the consumer experience throught the power ot their interaction.
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