Adverti(SING)ing girl

Tuesday, December 28, 2010

Twitter birds are liars

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How reliable is Twitter as a source of information, especially when other media channels are sleeping? Twitter itself is saying that they a...
108 comments:
Friday, December 10, 2010

My Starbucks idea- success or failure?

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"My Starbucks Idea" is the site of Starbucks where Internet users all around the world can register and post their ideas about ho...
1 comment:
Monday, December 6, 2010

Pepsi refresh the word

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 OR "engagement with customers  nowadays is the key aspect of success" I want to share a good example how to use the social me...
Thursday, November 25, 2010

Successful Multibrand stratergy case in Pharmaceutical company

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 or "Sometimes the most unbelievable strategy works the best"' When company launch a new medicine or new formula, they have p...
Saturday, November 13, 2010

How to work in a group

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This article is about my experience and thoughts about this hard job- working in the TEAM. It’s about how person should or shouldn’t act wi...
10 comments:
Saturday, October 16, 2010

Stop motion = Step By Step motion

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OR " A fantastic tool to use in a viral marketing" In this article I will share an information what is "stop motion", wh...
1 comment:
Tuesday, October 12, 2010

“The new trend of social media – Foursquare”

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OR  “Let burglars know that you are not at home” When today I was posting a tweet on my twitter account, I noticed a new feature. The idea ...
Saturday, September 25, 2010

The biggest failure of management

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"The railroads did not stop growing because the need for passenger and freight transportation declined. that grew. The railroads are i...
Friday, September 24, 2010

Diesel campaign “Be Stupid”- too stupid for you?

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Diesel, the international jeans brand, a couple months ago launched a campaign “Be Stupid” and opinions about this campaign are very differ...
7 comments:
Monday, September 13, 2010

The New generation

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From all the books I have red about brand development, advertising and  marketing, one of my favourite one is "Brandchild" by Mar...
Sunday, September 12, 2010

How to sell sustainability in the fashion industry

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The most important rule I learned working for a project for sustainable fashion is following: want to sell sustainable product, don’t menti...
Monday, August 30, 2010

Voyage into the „Internet 3 Italia” world

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My  experience with the ''Internet 3 Italia"  as a customer is a priceless example how company shouldn't communicate with ...
Wednesday, June 2, 2010

Maslow and advertising work together

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As I promised, here are examples of advertising messages based on Maslow’s pyramid needs. So, the first level reflects on basic needs. My ...

Innovation+ Creativity= Crenovation!

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     Yesterday evening I was absolutely amazed by the teacher and information she gave us! Her name is Serena Sala and for over 20 years s...
2 comments:
Saturday, May 15, 2010

My view to Maslow's pyramid

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The basis of Maslow's theory of motivation is that human beings are motivated by unsatisfied needs, and that certain lower needs need to...

Does virus marketing really help to sell?

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Till the Music Business (tough by F.Selden) lesson on Friday I was absolutely sure, that virus marketing is one of the best advertising way...
25 comments:
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